Ensuring your alcohol beverage products have the correct barcodes is crucial for smooth market entry and retail operations. Barcodes, or UPCs, are essential for proper scanning, tracking, and inventory management at retail locations. The requirements for these barcodes can vary significantly depending on the type of beverage and the state regulations.
To obtain a barcode for your alcohol beverage product, you generally start with GS1 to secure your unique company prefix and to generate a barcode. Alternatively, you can use one of several authorized resellers and third-party companies that sell barcodes (but you will not receive a unique company prefix).
Then, you can either generate the barcodes yourself using software, purchase the code from resellers, or work with printing companies that offer barcode integration services. Before printing a barcode, it is ideal to ensure that any barcode you use meets the standards required for retail and regulatory compliance.
UPCs for Beers
UPCs are required for individual beer bottles and cans, as well as kegs. These 12-digit codes are crucial for scanning at retail stores and tracking inventory. Each variation of your product—whether it’s a different size, flavor, or packaging—needs its own unique UPC. Additionally, 14-digit codes, known as GTIN-14 or SCC codes, are used for pallet and half-pallet shipments to help distributors and retailers manage inventory and track deliveries.
While UPCs are not required for the Alcohol and Tobacco Tax and Trade Bureau’s (“TTB“) COLA application, some states may require UPCs for brand registration or other purposes. It’s important to finalize your UPCs before printing labels or manufacturing packaging.
UPCs for Wine
Similar to beer, individual wine bottles and containers require UPCs. These codes are also necessary for wine sold in multi-bottle packages. Each unique type of wine—differentiated by grape variety, container size, brand name, or vintage—needs its own UPC. For pallet shipments, 14-digit codes are used for inventory tracking.
Although UPCs aren’t mandatory for the TTB COLA application, certain states might require UPCs for brand registration. Ensure you have your UPCs set before printing labels or packaging.
UPCs for Distilled Spirits
UPCs are required for each type of distilled spirit, including variations in classification, container size, brand name, and aging. These 12-digit codes help retailers accurately track and price your spirits. For pallet and half-pallet shipments, 14-digit codes (GTIN-14 or SCC codes) assist with inventory management.
While UPCs are not a requirement for the TTB COLA application, some states might need UPCs for registration. Finalize your UPCs before you print labels or packaging.
Additional Considerations
Keep in mind that state-specific regulations may impose further requirements for UPCs and other labeling aspects. Additionally, retailers could also have specific requirements. Always verify the regulations in each state where your products will be distributed to ensure full compliance.
How Lindsey Zahn P.C. Can Assist with UPCs and Other Barcodes for Your Alcohol Beverage Business
At Lindsey Zahn P.C., we focus on helping wineries, breweries, distilleries, and cideries navigate the complexities of regulatory requirements. For more information on how Lindsey Zahn P.C. can support your business, contact us at info@zahnlawpc.com or (929) 924-6529. Let us help you streamline your labeling process and ensure your products meet all regulatory requirements.