Marketing & Promotions

It’s important to generate buzz for your business. But marketing and promotions can be a legal minefield in this highly regulated industry. 

Does your marketing manager know the legal ins-and-outs of running a promotion? Do they know the regulatory distinctions between a sweepstakes and a contest?  Are they aware that providing coupons to coupons to customers could require prior approval in select states?

Marketing and Promotions: Services

Lindsey Zahn P.C. provides assistance to alcohol beverage clients looking to generate consumer interest through marketing and promotional campaigns. Among other services, the firm can assist with the following

• Provide federal & state compliance review for 
  • Marketing campaigns 
  • Coupon offers
  • Contests
  • Sweepstakes 
• Train your social media and/or marketing team on marketing best practices, including how to distinguish between contests, sweepstakes, etc.
• Develop a best practices guide for couponing, contests, and/or sweepstakes

From one-off questions to development of a compliant go-to-market strategy for your upcoming sweepstakes, contest, or coupon campaign, Lindsey Zahn P.C. will help you get the word out about your business.

Recent Representations

Some recent representative matters include:

• Developed a 50-state and federal compliance analysis for a distillery regarding a coupon campaign
• Oversaw the development of a sweepstakes campaign for an alcohol beverage importer
• Guided an industry member on giveaway of a non-alcohol item in conjunction with the sale of an alcohol beverage

For more information about how Lindsey Zahn P.C. can help your company, please contact us at lindsey@zahnlawpc.com.

Prior results do not guarantee a similar outcome.